Illustrative campaign prototype created for a Whatnot marketing case study. Not an official event registration page.
wSeller Pro-Am
Whatnot Seller Pro-Am · Pokémon Worlds 2026

Could your Pokémon binder become a live business?

Apply for a guided session at Pokémon Worlds and discover how your collection and knowledge could become a live Whatnot shop. Selected applicants will take on the 15-minute Seller Pro-Am with an experienced seller mentor, while AFL guest stars attempt the same challenge.

August 28–30, 2026 Moscone Center, San Francisco, CA Open to eligible AU collectors
The 15-Minute Seller Pro-Am

15 minutes. One binder. A launch-ready shop concept.

Selected applicants will be paired with an experienced Whatnot seller mentor and challenged to transform their Pokémon knowledge and inventory into a launch-ready live-shop concept.

Minutes 1–3
Step 1
Audit Your Binder

Review your collection, expertise and potential inventory.

Minutes 4–7
Step 2
Define Your Shop

Choose your positioning, show format and target buyer.

Minutes 8–11
Step 3
Select First-Show Inventory

Choose the products that will anchor your launch show.

Minutes 12–15
Step 4
Rehearse Live

Practise presenting products and engaging a live-shopping audience.

"Can an AFL star turn a Pokémon binder into a launch-ready Whatnot shop in 15 minutes?"

*Illustrative AFL guest stars with an existing interest in Pokémon would attempt the same 15-minute challenge, subject to talent availability and final confirmation.

ApplyComplete seller reviewLaunch your first show within 30 days
Benefits

What Participants Receive

Selected Seller Pro-Am participants receive the full guided challenge. Other qualified applicants may be offered a Seller Clinic appointment with application and launch support.

Guided Seller Pro-Am or Seller Clinic session
Support from an experienced Whatnot seller
Personalised shop and first-show concept
Inventory and show-format guidance
Seller-application and onboarding assistance
Eligibility for Seller Launch Fund support
Seller Launch Fund

Support Beyond the Booth

We want you to return home as a successful seller, and we're offering additional support to get you there.

Illustrative proposed incentives

$25
Marketplace credit

Complete an eligible Whatnot seller application onsite and receive $25 in Whatnot marketplace credit.

Up to $150
Seller launch support

Approved sellers who schedule and complete their first show within 30 days may unlock up to $150 in promotional and operational support.

Seller Launch Fund support may include show promotion, featured placement, seller tools, shipping supplies or other approved launch expenses.

Illustrative campaign incentive. Subject to eligibility, internal approval, availability and final program terms. One reward per eligible applicant. Marketplace credit is not redeemable for cash.

Application

Apply for the Seller Pro-Am

Tell us about your collection, experience and the type of Whatnot shop you would like to build. Applications take approximately four minutes.

  • Selected applicants may receive a guided Seller Pro-Am session
  • Other qualified applicants may be offered a Seller Clinic appointment
  • All seller approvals remain subject to Whatnot's standard review process
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FAQs

Answers before you apply.

Your collection could be more than a hobby.

Apply for the Seller Pro-Am and take the first step toward building a live Pokémon business on Whatnot.

Apply Now